The hugely successful phenomenon of women posting the colour of their bra to their status updates on Facebook has demonstrated the potential power that Facebook has. Facebook is becoming more and more of a public forum on issues that affect everyone. Although what actual effect this particular phenomenon will actually have on breast cancer is open to debate. But the power of Facebook to replace the old signature on a petition and to demonstrate public opinion cannot be denied. Of course there are a lot of useless groups that are joined. How anyone thinks joining a group which is opposed to violence against women will actually affect the level of violence committed against women is beyond me although my cynical side tells me that some men joined this group in order to impress women. Today I joined the "NO, I WILL NOT PAY $3.99 A MONTH TO USE FACE BOOK FROM JULY 9TH 2010!" This is an empty group with no apparent message and no real content. But in three days it has attracted 190,000 members. Something for Rupert Murdoch to think about when he starts demanding people pay for content. It will happen but the method has not caught up to the madness. Not everyone has a credit card and not everyone trusts putting their cards online. I don't mind watching a 30 second ad clip between videos on the onion.com. The site knows it's audience and delivers a relevent ad. In this case a trailer for the new Micheal Cera comedy. But for the love of god I do not want to watch the same clip ten times in a row. The payment model is too soon, the advertising model can still succeed. If it's something you're not interested in, it's advertising..if it's something you are interested in .. its Information!!! And I'm probably gonna catch that movie 'Youth in Revolt' in the cinema.. and today's ad on the Onion for Blue Mountain State? Well seein as that's only on in America I guess I'll have to download it...